Betfair Launches Multi-Channel Marketing Campaign As Well As Happy Generals Soon after the advertising positioning with Paddy Power, which took place in the half that is first 888 casino phone of year, Betfair made its advertising first. The gaming giant has just launched its multi-channel campaign ‘Ready?’. It’s a item of the joint efforts of Betfair and also the London-based agency that is creative Generals and covers all channels of communication TV, radio, social networking, newspapers, etc. Back might, Betfair officials picked fortunate Generals being a creative lead agency. Meanwhile, the post-merger synergy strategy was put into practice and Paddy Power Betfair registered initial business cost savings within the advertising division. So far as the ‘Ready’ campaign is concerned, this […]